When you decide to advertise on KLAY Radio, you will reach the right listeners at the right price. That's because KLAY has had the same local ownership for over 50 years and broadcasts 24/7 to a population base exceeding one million people. Our epicenter is in Tacoma, and our coverage extends north into Seattle, and south into the state capital of Olympia. We are the only commercial radio station in Tacoma and our large, loyal listener base is well established. 

KLAY listeners are mature, educated, affluent, and diverse. Demographically, 51% are men, 49% women, with a median age of 43. They are head of household, business owners, and military with spendable income.

KLAY's low commercial rates are very attractive. All spots are fully produced and usually include production costs. Program sponsorships and promotional packages are tailored to meet your advertising objectives and to substantially reduce your cost per spot.

Everyday businesses take advantage of KLAY'S "Community Conversation" advertising program. It is an introductory advertising package that can't be beat and includes:

1. 55 x 30-second fully produced commercial spots, plus evening 'bonus' spots
2. One 8 to 10-minute live or pre-taped interview to air during our morning drive time program, discussing your services in more detail
3. Special promotional announcements to tell our listeners about your upcoming interview
4. Streamed 'live' world wide on the internet
5. All production costs
6. A copy of your interview and commercial advertisement

KLAY has block time for weekly programs available in 30 and 60-minute segments based upon availability. Rates vary based upon scheduled airtime and program length. Promotional spots and interviews to support your program are often included in the block rate.

All things considered, you will not find a more cost effective way to reach your customers throughout the South Puget Sound area of Washington state on radio than by advertising your products and services on KLAY 1180 AM - Tacoma's Radio Station.

When you are ready to advertise with KLAY, please call (253) 584-1480 or e-mail us at or go to CONTACT page.